Marketing

1) Urea Sales:

KRIBHCO markets urea produce by the Hazira Fertilizer Complex, KFL’s Shahajahanpur complex, imported urea as well as 50% of the urea produced from Oman India Fertilizer Complex(OMIFCO).

KRIBHCO marketed and sold total 46.41 LMT Urea in FY 2019-20, which includes23.37LMT of its own urea from Hazira Plant, 9.84 LMT from OMIFCO, 2.90 LMT from Imported urea and 10.30 LMT from KFL.The sales of urea in last five financial years are as follows (‘000 MT):

2) Sale of Liquid Bio Fertilizers:

At present Society manufacture and sales liquid bio fertilizers. KRIBHCO is producing 10 types of bacterial strains of liquid bio-fertilizers namely Azotobacter, Azospirillum, Rhizobium, Acetobacter, Phosphorus Solubilizing Bacteria (PSB), Potash Mobilizing Bacteria (KMB), Zinc Solubilizing Bacteria (ZSB), Liquid Consortia NPK-1 (strains of Azotobacter + PSB + KMB), Liquid Consortia NPK-2 (strains of Azospirillum + PSB + KMB) and Liquid Consortia NPK-3 (strains of Rhizobium+ PSB +KMB). The sales of liquid bio fertilizers in last five financial years is as follows(‘000 L):











3) Sale of Certified seeds:

KRIBHCO makes available high-quality certified seeds to farmers at reasonable prices. KRIBHCO has established state of art seed lab at Corporate Office at NOIDA. The volumes of certified seeds sold in the last five years is as follows (000 Qtls):

4) Sale of Hybrid Seeds:

Hybrid Seed industry is assuming an important role in Indian Agriculture contributing to higher productivity. In January 2010, KRIBHCO entered into an agreement with a reputed Hybrid Seed Company for marketing of their Hybrid Seeds through Society’s marketing network in KRIBHCO’s own brand.

The Crop Performance of KRIBHCO’s Hybrid Seed among the progressive farmers of the country and its popularity has increased the demand of KRIBHCO Hybrid Seed in the market. Based on the performance of the crop, popularity and Brand image of KRIBHCO Hybrid Seed and due to the inclination of farmers towards the use of Hybrid Seed for the plant vigor and potential to high yields.The sale of hybrid seed in last five financial years is as follows:

5) Sale of Imported Fertilizers(Other than OMIFCO Urea):

KRIBHCO imports and makes available various imported fertilizers like DAP, NPK etc. to farmers. From FY 2015-16, KRIBHCO has also started importing NPK.The sale of imported fertilizers in last five financial Years is as follows (‘000 MT):

6) Sales of City Compost:

The Society initiated co-marketing of City Compost since December 2009. During the financial Year 2019-20, society has sold 39635 MT of Compost. In order to popularize Compost, the Society is constantly educating farmers for its application in addition to chemical fertilizers. The sale of city-compost in last five financial Years is as follows (‘00 MT):